Kyle Kao

Kyle Kao

A🦕 of USFCA💛💚drinking 🍎 🧃

Blog Post 1

1 minute read

Published:

title: ‘notes’ date: 2023-06-30 permalink: /posts/0630/ tags:

  • diary
  • Assignment
  • problems
  • schedule

——————————————————————–

Marketing Research :
BLI/ BLIS "brand lift insight" ATV CTV OTT OTS PME
BLI description
Cross-Media studies
Site Conversion studies
A/B Testing
CXL Lab

0508-Competitive Matrix MKT -> Sales rev + Units sold -> strategy

INDEX / INDICES -> 100 means normal

BDI brain development index / CDI Category development index

Panitration

Attitude -> do benchmark with likert scale before and after

Net promoter score, score 9 and 10 cut people from score 1 to 6(important) Prospect Value / CLV

CLV- Prospect, plus then pursuit, negative give up

0515

Pricing:

elasticity

Category killer

promotion:

Advertising

  • log effect
  • Time Series analysis
  • Reach #of different ppl expose to an ad
  • Frequence #of times they are reached
  • Effective frequences Impression = reach frequency

以Word搜尋取代功能刪除換行符號

June 15th Mock Interview

Top 65+ Business Analyst Interview Questions and Answers

  1. Tell me more about you and why you apply this job
  2. How do you see yourself fit for the role of business analyst in our company?

  3. Do you have any experience in the States?

  4. what is your weakness?

X. What is your expectation of salaries? reply example

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